Digital &
Branded Content
I've fostered creative collaborations between brands and talent to produce content across the digital space. Whether comedy, music, or art, each project celebrates the crossroads of
unique voices in popular culture.
Key Projects
KEVIN HART'S WHAT THE FIT
*Youtube Originals Digital Series
(Season 2, Clients: Lionsgate,
Youtube, and Hartbeat Productions.)
Supervising Producer
In each episode of this digital series, Kevin Hart and his celebrity friends attempt fun and exciting physical activities. Our main objective as producers was to ensure each episode's creative could sustain a 15-20min runtime as well as include ancillary content such as deleted scenes & extended segments.
Key episodes I oversaw:
The Dodgers Train Kourtney Kardashian and Kevin Hart (23M Views)
Trampoline Dodgeball with Anna Kendrick (37M Views)
Cheerleading with Damon Wayans Jr. and Kevin Hart (9.3M Views)
BEHR's "TO DIY FOR SEASON 3"
*TikTok Branded Digital Series
(Clients: BEHR Paint, RYOBI
Tools, TBWA\CHIAT\DAY and SIX26.)
Showrunner, Director
TikTok’s first social-media-led DIY competition show got a revamp for Season 3! Featuring top DIY influencers competing to become BEHR’s ULTIMATE DIYer, the series took place on a TV-level challenge competition set utilizing BEHR products, ROYBI tools, and recycled materials. Leveraging the powerhouse of TikTok, this season fostered a loyal DIY community and enhanced BEHR's brand loyalty and presence.
AUDIBLE's "VOICES"
*Youtube Branded Digital Series
(Clients: Ace Content, Google
Creative Works, and Audible.)
Showrunner, Executive Producer
The Google Creative Works team tasked us with developing content for brand partners in-need of a Youtube Channel with original content. In an effort to produce content during the global pandemic, our team pitched and produced a digital interview series for Audible where Audible talent collaborated with Youtube Creators.
Key episodes:
Dylan Sprouse's Alter-Ego Brought to Life (280k Views)
Deepak Chopra Answers Questions About the Power of Meditation (240k Views)
Zoey Deutch & Lea Thompson Answer Mom & Daughter Questions (230k Views)
VOTE NYC: RANKED-CHOICE VOTING
*Comedic Ad Campaign
(Clients: NYC Mayor's Office)
Director, Producer & Editor
In an effort to educate New York City voters about a new voting system, comedian Matt Richards and I hit the street to inform to the public. The video campaign, which included a variety of different spots, aired locally and in NYC Taxi's.
CULINARY BEATS
*Branded Digital Series
(Clients: Columbia Records, Yahoo!,
Citibank)
Development Producer
In each episode of this branded series, critically acclaimed chefs and top musicians explore common bonds and experiences. After a shared meal prepared by the chef, the artist performs an exclusive acoustic set in the restaurant itself.
*This digital series became a launching pad for the TV spinoff on Travel Channel, Life On Tour.
Additional
AMAZOn STUDIOS BRANDED CONTENT
DEVELOPMENT PRODUCER
CLIENTS: AMAZON STUDIOS, ACE CONTENT
Development Lead pitching branded
content concepts for Amazon Studios
series including Rings of Power.
ATLANTIC RECORDS COMEDY
EXECUTIVE PRODUCER
CLIENTS: ATLANTIC RECORDS
Produced content collaborations for
Atlantic Artists. Top project starred
Bobby Lee at the famous Comedy Store.
ARE YOU SEAWORTHY?
DEVELOPMENT PRODUCER
CLIENTS: ROYAL CARIBBEAN, JWT
Along with JWT, we produced digital
content for Royal Caribbean where we
awarded pedestrians free cruises.
Collab